Principles of the Code:
The main principles that are covered in the codes are: Competence, Trustworthiness, Respect, Fairness,
Caring, Integrity, and Responsibility.
Competence: JM Academy Coaches only use methods and techniques that they are confident in teaching, where they
possess the qualifications for. The coach avoids using methods that are a risk to health and safety of the
athletes. A coach seeks continuous personal improvement. The coach keeps up with the latest
developments in coaching and teaching. The coach only uses training methods that will benefit the
Trustworthiness: The JM Academy coach has to inspire trustworthiness in athletes. The coach keeps to the rules of
confidentiality and discusses with others matters concerning the athlete only if he/she has discussed with
the athlete beforehand which information he/she is allowed to share with a third party. The coach involves
athletes in decisions that concern them and their future.
Respect: A coach shows respect towards others, one self, the sport, the organisation and property. Respect
towards others means to show tolerance and to treat everyone equally regardless of their sex, age, race,
language, socioeconomic status, ethnic origin, disability, or religion and to respect their rights and dignity. A
coach respects the decisions made by others (officials and opponents). The coach treats each athlete as an
individual with own rights and needs. The coach respects promises and commitments and keeps to them,
both written and verbal. The coach respects the fact that the athlete is entitled to seek opinions and help
from a third party. The coach respects the privacy of the athlete. The coach avoids any form of harassment
(sex, gender, disability) towards the athlete.
Fairness: The coach is fair to the athletes. The coach provides each athlete with the same opportunities and
training times. A coach shows no favouritism to one athlete over the other. A coach teaches athletes to be
fair (fair-play) to their team-mates and opponents. The coach has to refrain from using any unfair and
illegal training methods (including performance enhancing drugs). The coach has to forbear from allowing
any bribery to his person or his athletes.
Caring: A coach provides feedback to the athletes, and avoids too much negative feedback. A coach cares
for the well-being of the athletes but avoids any kind of intimate contact with the athletes. The coach
ensures that the training and competition requirements meet the abilities of the individual athlete in
fitness and age. The coach instructs the athlete to a healthy life style and explains the lifelong benefits of
sport. The coach leads the athlete towards becoming a mature individual who is able to take care of him-
/herself, make decisions, and show responsibilities for their own behavior and performance in all life
situations. The coach has to consider the wishes and opinions of the athletes. The coach has to carefully
consider how to deal with the media and always keep in mind what is best for the athlete. The coach cares
for the well-being of the athletes and animals he/she is in charge of.
Integrity: A coach should be a person of integrity, keeping to their personal values in word and action at all
times. A coach does not take any bribes and discourages any notion of the athlete towards taking bribes or
displaying non-sportsmanship like behaviour. A coach has to keep a high moral standard and has to follow it
at all times. The coach acts as a role-model.
Responsibility: The coach has to give the athletes the opportunities to develop their skills, confidence and
self-esteem. The coach ensures that the training-program is adjusted to the needs and capabilities of each
athlete. The coach promotes the values of team spirit and fair-play and that winning is only one part of
athleticism but that fun and enjoyment are more important. The coach has the responsibility to keep up
with the latest developments in training and coaching techniques and makes sure that the training facilities
are in good and appropriate conditions. The coach also has the responsibility to act as a role model and to
promote a healthy life style for the athletes to follow. The coach acts as an example that the athletes can
copy and follow. The coach also has to keep in regular contact with the parents or legal guardians about
training schedules, possible trips, rules and regulations, as well as with doctors, physiotherapists and other
people involved in the athletic development of the athlete. Coaches should not over train the athlete, but
have the athletes well-being at all times as a priority, as well as keeping them interested in the sport. Each
individual athlete should be trained in a way that they reach their full potential. Coaches promote
sportsmanship on and off the field. The coach also has the responsibility to care for the well-being and
appropriate treatment of animals involved in the sport.